Advertising & Marketing
Effective student recruitment campaigns for Sixth Forms and Colleges require targeted communications.
Cleverbox works with relevant media partners to build effective, bespoke media plans to communicate to both students and parents. These include a range of on-line and off-line media such as social media advertising, transport and bill board posters, demographically targeted door drops and radio advertising. Search engine optimisation is also an important part of any marketing campaign and Cleverbox offer both pay per click and organic SEO packages to suit your requirements.
Facebook penetration is very high amongst students aged 14-18. We can target using the information entered onto the users profile including age, gender, location, interests and their education status.
Targeted Door Drops
Door drop leaflet distribution remains one of the most effective and efficient ways of talking to potential students and their parents. The use of sophisticated data targeting tools such as MOSAIC allows us to maximise the response rate by communicating to the most relevant households.
Cleverbox websites are search engine-friendly as we strictly adhere to SEO (Search Engine Optimisation) techniques, they comply with W3C guidelines, have Google Analytics integrated on to the content management system dashboard providing you with visitor data and finally they create an XML site map each time you add, update or delete a page so that Google, Yahoo!, MSN and other search engines can find their way around your website.