News
The newly constructed Shard towers over London at 1,016ft (310m), boasting the highest viewing platform in London on floors 68, 69 and 72. On our journey to the top we were treated to a variety of graphic displays that built up to the amazing views that awaited us. These featured a simplified map of London, that provided a brief history of the area, some infographics regarding The Shard itself and icons representing the pick of the buildings we might see. Unfortunately not many of the landmarks that featured in the graphics were actually visible on the day we were there, in fact we couldn't see much at all due to the unseasonal, wintry weather.
If this happens to you, ask for a refund at reception and they will gladly oblige!
Handsworth Wood Girls’ School contacted Cleverbox a year ago to assist them with a total rebrand. Work began immediately to create a new logo for the school, which has visual and performing arts status. The brief was to create a logo that would reflect the school’s character and individuality and our Creative Team were awash with ideas and concepts. The chosen logo was devised on the basis of femininity, performance and diversity. Headteacher, Nicola Walters said: “All the staff, students, governors and parents love the new logo, prospectus, website and stationery. The students like wearing their uniform now because they know that they chose it.”
Next to be produced was the prospectus. The brief this time was to create a publication that would have a ‘wow-factor’ but that would also reposition the school within its community and support their drive to raise the aspirations of the students.
School 21 founders, Peter Hyman (former Tony Blair strategist and current Headteacher of Greenford High), Ed Fidoe (an education expert), and Oli de Botton (a Teach First qualified teacher and an Assistant Head) approached Cleverbox to create a dynamic brand for their new free school based in Stratford, Newham. Their challenge was to promote this new school offering to the local community and recruit students for a 2012 intake.
Our Creative Team designed two prospectuses: one for secondary applicants and the other for primary. These two publications have brand consistency but also individuality, tailored for two different target audiences. Other promotional and marketing materials were also designed for the school such as pop-up banners, open day flyers, recruitment advertisements and posters to support their recruitment drive.
The Hackney Free Parochial Church of England School commissioned Cleverbox to produce a new brand identity to reflect their new name, The Urswick School, and a change in direction.
The school, which was established by Christopher Urswick in 1520 to provide free education for the children of Hackney, recently underwent a rebuild and now boasts state of the art facilities which support their sports and science focus.
When creating a brand identity for this ‘new/old’ school, we had to draw from both the school’s heritage and their new aspirations, taking some of the rich, vibrant colours used on their new build and fusing them with classical shapes to create an elegant, modern style which could be used across all marketing mediums. This style worked especially well through their new prospectus where both colour and black and white photography was used against bold, coloured pages that married beautifully against the classical monochrome images.
Their new website www.theurswickschool.co.uk is packed with the latest functionality whilst encompassing the school’s new identity perfectly.
The Forest School appointed Cleverbox to develop a new logo and brand to reflect the evolution of the school over the previous few years.
The focus of the change to their brand identity was to visually communicate their modern curriculum, excellent educational provision for boys and vertical tutoring system. They wanted the school’s energy to also be reflected through the new design as well as an element of the school’s heritage being maintained. It was also important that we took in to consideration the schools engineering and business and enterprise focus during the creative process too.
As part of the briefing process, Cleverbox hosted a student engagement session that was attended by 10 students from a cross-section of year groups. The students critiqued a selection of logos produced by our Creative Team, discussing their likes and dislikes. In addition, the Forest School students also looked at sample Cleverbox prospectuses and websites and detailed elements that they liked and their reasons why. The focus group enjoyed the session and their final choice was selected by the school to use alongside their new branding.
Cleverbox created a beautiful prospectus and website (www.theforestschool.com) incorporating cut-out movement sport shots, bold ethos titles and dynamic graphics. The website offers viewers an innovative news and events panel on the homepage using a new tab design, community pages in conjunction with emotive and engage imagery/graphics that really brings the brand alive.
Our Creative Team produced a variety of concepts and the successful one has been used on a host of marketing material including recruitment adverts, posters, course brochures and guides, adult education ads and an apprenticeship folder. Cleverbox is really pleased to be working with this award-winning FE and HE College and will continue to support their Marketing Department.
The North Durham Academy and Consett Academy are the first schools to convert to Academy status in Durham, and are viewed as trailblazing facilities within the community.
Working closely with both Principals, the College marketing team and students from both schools Cleverbox have created a lasting brand (including uniform designs), a unique new prospectus and state-of-the-art content managed website, as well as newspaper advertising campaigns. Each of these elements are designed specifically to solidify and promote the forward thinking visions of both Academies.
Student engagement workshops were carried out on site, with pupils designing logos and advertising campaigns for their new Academy. This workshop also included an official presentation to the student who designed the 'winning' logo, which will be carried forward throughout all Academy marketing.
Cleverbox was asked to create a website which would be a central hub for the Diocese schools, providing them with an invaluable communication tool to promote vacancies, courses and resources.
For this interesting project, Cleverbox developed bespoke modules such as an innovative school finder map on the homepage which not only show cases the Diocese schools but also allows users to find schools in their chosen area and obtain key information on those schools. A password protected area for Governors to share resources was also created plus a document bank and filtered vacancy module. The Diocese's new 'London skyline' imagery will also be used across their marketing materials enhancing their new brand identity.
View Site: http://schools.london.anglican.org/
The brief was to create a professional but clean image that would celebrate their academic achievement whilst enhancing their technology school status.
First to be created was a new prospectus showcasing the schools ethos and high aspirations. This was followed by a new website incorporating the new imagery and featuring a House Points panel on the home page plus a staff contacts module providing users with an exciting, easy-to-use website packed with features and information. The new website was launched just shortly before the school’s TV debut on, ‘Educating Essex’. Cleverbox would like to congratulate Principal, Vic Goddard and his team for their honest approach to education and wish them well with this great TV series.