Handsworth Wood Girls’ School contacted Cleverbox a year ago to assist them with a total rebrand. Work began immediately to create a new logo for the school, which has visual and performing arts status. The brief was to create a logo that would reflect the school’s character and individuality and our Creative Team were awash with ideas and concepts. The chosen logo was devised on the basis of femininity, performance and diversity. Headteacher, Nicola Walters said: “All the staff, students, governors and parents love the new logo, prospectus, website and stationery. The students like wearing their uniform now because they know that they chose it.”
Next to be produced was the prospectus. The brief this time was to create a publication that would have a ‘wow-factor’ but that would also reposition the school within its community and support their drive to raise the aspirations of the students.
The Hackney Free Parochial Church of England School commissioned Cleverbox to produce a new brand identity to reflect their new name, The Urswick School, and a change in direction.
The school, which was established by Christopher Urswick in 1520 to provide free education for the children of Hackney, recently underwent a rebuild and now boasts state of the art facilities which support their sports and science focus.
When creating a brand identity for this ‘new/old’ school, we had to draw from both the school’s heritage and their new aspirations, taking some of the rich, vibrant colours used on their new build and fusing them with classical shapes to create an elegant, modern style which could be used across all marketing mediums. This style worked especially well through their new prospectus where both colour and black and white photography was used against bold, coloured pages that married beautifully against the classical monochrome images.
Their new website www.theurswickschool.co.uk is packed with the latest functionality whilst encompassing the school’s new identity perfectly.
The Forest School appointed Cleverbox to develop a new logo and brand to reflect the evolution of the school over the previous few years.
The focus of the change to their brand identity was to visually communicate their modern curriculum, excellent educational provision for boys and vertical tutoring system. They wanted the school’s energy to also be reflected through the new design as well as an element of the school’s heritage being maintained. It was also important that we took in to consideration the schools engineering and business and enterprise focus during the creative process too.
As part of the briefing process, Cleverbox hosted a student engagement session that was attended by 10 students from a cross-section of year groups. The students critiqued a selection of logos produced by our Creative Team, discussing their likes and dislikes. In addition, the Forest School students also looked at sample Cleverbox prospectuses and websites and detailed elements that they liked and their reasons why. The focus group enjoyed the session and their final choice was selected by the school to use alongside their new branding.
Cleverbox created a beautiful prospectus and website (www.theforestschool.com) incorporating cut-out movement sport shots, bold ethos titles and dynamic graphics. The website offers viewers an innovative news and events panel on the homepage using a new tab design, community pages in conjunction with emotive and engage imagery/graphics that really brings the brand alive.
The North Durham Academy and Consett Academy are the first schools to convert to Academy status in Durham, and are viewed as trailblazing facilities within the community.
Working closely with both Principals, the College marketing team and students from both schools Cleverbox have created a lasting brand (including uniform designs), a unique new prospectus and state-of-the-art content managed website, as well as newspaper advertising campaigns. Each of these elements are designed specifically to solidify and promote the forward thinking visions of both Academies.
Student engagement workshops were carried out on site, with pupils designing logos and advertising campaigns for their new Academy. This workshop also included an official presentation to the student who designed the 'winning' logo, which will be carried forward throughout all Academy marketing.
The brief was to create a professional but clean image that would celebrate their academic achievement whilst enhancing their technology school status.
First to be created was a new prospectus showcasing the schools ethos and high aspirations. This was followed by a new website incorporating the new imagery and featuring a House Points panel on the home page plus a staff contacts module providing users with an exciting, easy-to-use website packed with features and information. The new website was launched just shortly before the school’s TV debut on, ‘Educating Essex’. Cleverbox would like to congratulate Principal, Vic Goddard and his team for their honest approach to education and wish them well with this great TV series.
The brochures featuring main school and post-16 information are tucked neatly into the snug pockets of a luxuriously textured folder which is embelished with a silver foil crest.
The stylish new format, along with tasteful use of black and white photography, is a major progression from the former marketing material and really celebrates the outstanding character of the school.
Cleverbox is looking forward to completing this new and innovative prospectus folder as the post-16 brochure is due to be completed next week in time for the Open Day.
They run a range of non profit-making schools and colleges for students of all ages with widely varying needs, including more able students and those with high support needs arising out of challenging behaviours.
Cleverbox were approached by the NAS brand marketing department to review and advise on providing consistency across their communications materials for schools. Following a creative review process, Cleverbox created prospectus templates which followed the NAS brand identity guidelines and involved pupils from each school by asking them to submit sketches for inclusion in their prospectus, engaging them in the process and providing a sense of ownership in the end results.
Prospectuses for four schools have been produced to date with further material to follow.
The brief was to produce marketing collateral encompassing the three schools, ensuring that each school was equally represented.
Cleverbox carried out photographic shoots in each school, then applied a colour treatment to the images, making sure that they were consistent and balanced between each school.
The end result is a bright and vibrant prospectus for Partnership 6th which clearly communicates the range of courses and facilities on offer from the partnership schools.