The Hackney Free Parochial Church of England School commissioned Cleverbox to produce a new brand identity to reflect their new name, The Urswick School, and a change in direction. 

The school, which was established by Christopher Urswick in 1520 to provide free education for the children of Hackney, recently underwent a rebuild and now boasts state of the art facilities which support their sports and science focus.

When creating a brand identity for this ‘new/old’ school, we had to draw from both the school’s heritage and their new aspirations, taking some of the rich, vibrant colours used on their new build and fusing them with classical shapes to create an elegant, modern style which could be used across all marketing mediums.  This style worked especially well through their new prospectus where both colour and black and white photography was used against bold, coloured pages that married beautifully against the classical monochrome images.

Their new website www.theurswickschool.co.uk is packed with the latest functionality whilst encompassing the school’s new identity perfectly.

"From the initial meeting, they clearly knew what we were trying to achieve and from their impressive portfolio it was clear that they could deliver a professional, bespoke product and service. It was a great working with the Cleverbox team - the whole experience was extremely friendly, timely and professional, plus we were able to involve our pupils in the process. We are extremely pleased with the final product, the new logo and brand design really reflects our school culture and ethos, and more than met the initial brief. With the website Cleverbox really listened to what we wanted and produced a lively, professional and easily accessible site. Many staff, parents and pupils were initially skeptical about the re-branding, they were used to the old image because as one person said “that’s just how its always been”, however just four months after launching the new face of Forest everyone loves it. We constantly get comments like ‘It looks so fresh’, ‘It’s modern and reflective of the school and the boys’, and ‘it has made such a difference – lively, vibrant and modern."

Laura Ward, Community Development & Enterprise Officer - The Forest School