The Forest School's Brand is Bursting with Energy!
The Forest School appointed Cleverbox to develop a new logo and brand to reflect the evolution of the school over the previous few years.
The focus of the change to their brand identity was to visually communicate their modern curriculum, excellent educational provision for boys and vertical tutoring system. They wanted the school’s energy to also be reflected through the new design as well as an element of the school’s heritage being maintained. It was also important that we took in to consideration the schools engineering and business and enterprise focus during the creative process too.
As part of the briefing process, Cleverbox hosted a student engagement session that was attended by 10 students from a cross-section of year groups. The students critiqued a selection of logos produced by our Creative Team, discussing their likes and dislikes. In addition, the Forest School students also looked at sample Cleverbox prospectuses and websites and detailed elements that they liked and their reasons why. The focus group enjoyed the session and their final choice was selected by the school to use alongside their new branding.
Cleverbox created a beautiful prospectus and website (www.theforestschool.com) incorporating cut-out movement sport shots, bold ethos titles and dynamic graphics. The website offers viewers an innovative news and events panel on the homepage using a new tab design, community pages in conjunction with emotive and engage imagery/graphics that really brings the brand alive.