Handsworth Wood Girls’ School contacted Cleverbox a year ago to assist them with a total rebrand. Work began immediately to create a new logo for the school, which has visual and performing arts status. The brief was to create a logo that would reflect the school’s character and individuality and our Creative Team were awash with ideas and concepts. The chosen logo was devised on the basis of femininity, performance and diversity.  Headteacher, Nicola Walters said: “All the staff, students, governors and parents love the new logo, prospectus, website and stationery. The students like wearing their uniform now because they know that they chose it.”

Next to be produced was the prospectus. The brief this time was to create a publication that would have a ‘wow-factor’ but that would also reposition the school within its community and support their drive to raise the aspirations of the students.