School 21 founders, Peter Hyman (former Tony Blair strategist and current Headteacher of Greenford High), Ed Fidoe (an education expert), and Oli de Botton (a Teach First qualified teacher and an Assistant Head) approached Cleverbox to create a dynamic brand for their new free school based in Stratford, Newham.  Their challenge was to promote this new school offering to the local community and recruit students for a 2012 intake.

Our Creative Team designed two prospectuses: one for secondary applicants and the other for primary.  These two publications have brand consistency but also individuality, tailored for two different target audiences. Other promotional and marketing materials were also designed for the school such as pop-up banners, open day flyers, recruitment advertisements and posters to support their recruitment drive.