By not regularly updating your school website with the latest news, you may be missing an opportunity to engage with your school community. So, where do you start and how do you create a news item people actually want to read?
Grab their attention
Just like a printed news article, website users skim websites for information, so be sure to make your headline stand out.
- Be creative: basic headlines won’t encourage readers to click through and read your article.
- Be succinct: statistics show that shorter headlines with 8 or less words work best.
- Use punctuation: using colons or hyphens allows you to create shorter, punchier headlines.
- Evoke a reaction: creating excitement, curiosity, or an emotional response makes readers want to read more.
Structuring your article
Once you’ve created a powerful headline, you’ll need to create the article itself. There’s an art to capturing and retaining a reader’s attention:
- Cover the W’s: your article needs to include the what, who, where, when and why.
- Get straight to the point: when writing for web, use the inverted pyramid and cover key details in the first paragraph.
- Read more: provide supplementary information within the following paragraphs. This might include comments from those involved (don’t forget to style these with the quote tool in your Cleverbox ReactCMS).
- Keep it simple: use simple language and short sentences and paragraphs. Your article should be between 200 – 500 words, depending on the topic.
Images speak a thousand words
A newspaper without images would be quite overwhelming to read – the news blog on your school website is no different.
- Use a trophy image: statistics prove that a news item with an accompanying trophy image will increase click-through by 27%.
- Ensure quality: blurry images are much less appealing than a high resolution, professional quality image.
- Add interest: consider adding a gallery of related images to the bottom of the news article to encourage users to spend longer on the page.
So there you have it. Follow our top tips next time you update your school news for improved engagement and readability.
If you need help creating a new website that is designed to engage or for ideas to update your existing Cleverbox website, please get in touch with our expert team at firstname.lastname@example.org or by calling 020 8466 7222.