As a new addition to the Cleverbox family, it was vital to spend time during the briefing and research phase to get to know the school and set parameters for the website development project.
The team at Ashfold School were very clear about their vision for the new website. With over 40% of visitors accessing the site via mobile and tablet devices, the design needed to encompass the latest responsive technology and reflect the busy, lively atmosphere at the school – something they felt their current static site lacked.
The Independent School market is highly competitive. Cleverbox undertook extensive research on Ashfold School’s competitors in order to strongly position the new site.
The school also wanted to reduce the time spent administrating the site, with an intuitive, easy to use content management system.
Powered by ReactCMS, the site is now much easier for school administrators to manage. The built-in image editing software means that time is no longer spent cropping and resizing images prior to upload.
The home page acts as a central hub of information, with news, featured events and a fully editable grid system allowing the client greater flexibility over what information is featured.
Whilst the heritage of the school and stunning grounds feature on the site, the focus of the photography is primarily of the students, capturing the unique opportunities available at Ashfold. The sophisticated colour scheme really allows the photography that Cleverbox has captured to shine.
As well as our standard News, Announcements, Events, Term Dates, Image Gallery, Documents Zone and Letters Home Modules, the site includes the following additional functionality:
- A dedicated Vacancies area
- A Key Information module for statutory Ofsted content
- An Announcements pop up, ideal for urgent notifications
- A Staff Profile page to introduce the team
- A Sports Fixtures area detailing previous and upcoming matches
- A Featured Events panel to highlight open mornings
During this project, the team at Ashfold School have taken the opportunity to audit the copy on the site, ensuring that this is clear and concise. We expect analytics data captured on the new site will show the benefits of this exercise in regards to user engagement.
The client has already received a number of comments from the school community complimenting the new website design and how easy it is to use.