Cleverbox School Marketing Workshop

Cleverbox deliver ‘Content is King’ marketing workshop at annual Harris Federation conference

On Friday 14th October, Cleverbox were invited to attend London’s Excel Centre to deliver two interactive presentations at the annual Harris Federation ‘Educational Success’ conference.

The workshops were specifically designed to support all Harris Academies, their website administrators and marketing teams, to ensure they continue to get the most from their website, social media accounts and other online marketing.

Drawing inspiration from the Bill Gates ‘Content is King’ essay, the workshop encouraged school website administrators to consider the impact that their website (and wider marketing activities) has on the perception of the academy, and in turn, the Federation.

‘Any organisation is only ever going to be regarded as good as the content they are putting out.’
Bill Gates – ‘Content is King’ essay

Hosted by Cleverbox Account Director, Daniel Clackett, and covering a wide variety of online best practice, the workshop aimed to educate, advise and inspire the academy representatives on subjects such as:

  • Website content design: How to utilize the Content Management tools available to get the most out of your site, including a number of administration ‘time saving’ hints and tips
  • Social Media: The impact of social media, best practice and what, when and how to utilize it properly and to its full potential!
  • Measuring success: Working with tools such as Google Analytics to ascertain tangible data on what has and has not been working for the academy. Advice on what to look out for and how to adapt and be flexible to website trends.
  • Search engine Optimisation: Ensuring sites are search engine friendly, and how to cut through the web-jargon and manage this effectively.

The workshop was specifically created for all levels of technical ability and website experience. As part of the session, Cleverbox provided a delegate pack to everyone who attended. This included user guides and resources to make sure that each Academy could put into practice the ideas and knowledge learned within the workshops.

Cleverbox School Website Module Guide Cleverbox SEO Guide Cleverbox Google Analytics Guide

‘The ‘Content is King’ session from Cleverbox facilitated by Daniel on Friday was totally amazing. As a result, I have been asked to present some of what I learned from his talk to the ALG later today. The information was invaluable.’
Andrew Whyte – Harris Academy

We look forward to our continued relationship with Harris Federation and its academies, and we are proud of our involvement in the growing success of the trust and its schools.

Could a Cleverbox Workshop help your Multi-Academy Trust?

Workshops are a great way to share best practice across the schools within your Trust. Cleverbox have experience in facilitating high quality sessions, making staff more aware of the commercial aims of the Trust and how best to reflect this through individual academy marketing activities.

To find out more about our Trust workshop services, email team@cleverbox.co.uk or call 020 8466 7222.