Choosing a school design agency is a big decision. The right partner will work with you to create a strong, recognisable school brand that will leave a lasting impression and echo through everything you do. Building a visual identity for your school involves much more than just your logo and uniform. Good school branding will be consistent throughout all of your materials, from your website, presence in Google and social media activity to your school signage, internal displays and prospectus.
Finding a design agency that understands you, can deliver what you need and doesn’t charge the earth can seem like a daunting task. But, by considering how your school’s brand will be used across all school marketing materials, what you’re looking to achieve and how an agency can help to meet your goals, you’ll have a clearer idea of how to make that all important choice.
Your school website
When new parents and prospective students look at your school, the first thing they are likely to do is Google you!
Your brand should shine through on your school website. Introduce your school’s ethos and values on your homepage, make it easy for visitors to get to know you and leave them with a positive feeling when they move on. With so much information readily available online, it is likely that parents will look to your website as a research tool when comparing schools in their local area.
A positive, engaging and image-rich website is welcoming and provides that vital first impression. But merely ‘having’ a website isn’t enough. Your school design agency should be on hand to help you make the most of your website, with tips and advice on how to set up, manage and improve your site on an ongoing basis.
Many website design agencies charge very little for their websites, which seems appealing to budget-conscious schools. However, what they fail to tell clients is that the level of support they’ll receive, the quality of performance and the overall value of their website will be minimised in line with this low cost option. Parents, pupils and staff deserve better.
As a website agency with nearly 20 years’ experience working exclusively in the education sector, the team at Cleverbox believe that a school website should be backed up by a content management system that is easy to use, brilliant support and service and constant innovation in new technology. These factors should feature when trying to decide on a realistic budget and a preferred partner to deliver your school website project.
Your school prospectus
Your school prospectus should complement your website and school branding with vibrant photographs and key, interesting information.
When choosing a school design agency, often the prospectus can be an afterthought as this is very much a seasonal need. We regularly speak with schools who have forgotten to plan their school prospectus design ahead of an important open day or event – so we recommend building in plenty of time for this!
A good prospectus should capture school values and mirror your branding with key colours, logos, fonts and photographs. Highlights of key colours add depth to your visuals and give your brand a considered and professional feel. When planning prospectus design, we work with schools to understand their needs, their areas of focus and most of all, their tone of voice to communicate with parents and prospective students.
Your school design agency should be proactive about reminding you to update your prospectus in time for your school open day. Critically, they should allow enough time for briefing, design, choosing materials, proofing, printing and delivery of the product.
Find out more about our school prospectus design services.
Your school signage
Creating a buzz around your working and teaching environment can boost productivity, social activity and enthusiasm for learning.
Eye catching and effective school signage and displays can bring your school up to date and add a bright and modern twist to your surroundings – out with the old and in with the new! When designing school signage, your school branding agency will discuss with you the key areas of your campus and how to make the most of your space.
Cleverbox even offer site visits to help you transform your ideas into reality with cost effective, impactful signage to communicate your values, news and student activities. Signs should be attractive, engaging and stand the test of time – we work with quality production materials to ensure that your investment in school signage is long lasting and cost effective.
Find out more about our school signage design.
Your school photography
We love school photography!
While everybody is able to snap a quick photo on a smartphone, well composed and considered images can capture the unique magic of your school and be used across your website, social media pages and prospectus.
Working with a school branding agency or a school design partner, you will have the chance to capture the magic moments in your school, whether they are on the sports field or on the stage – with vibrant personality from your students. Strong photography underpins all areas of your school promotion and marketing.
At Cleverbox, this is why we work with leading photographers who are experts in capturing those special moments that embody your students’ unique personalities. Your school design agency should be able to undertake a photography session with minimal disruption to your students and teachers. Great photography will support the production of your school website and materials to ensure photos are given maximum use – your design agency should definitely include photography in your school marketing mix.
Find out more about our school photography.
We are often asked by Headteachers and Marketing Managers where they should start when looking to develop their school branding.
We tell them to ‘start with your school story and your identity – school branding should be an extension of your school’s unique identity’.
Choosing the right school design agency might seem like a daunting task but it’s worth investing the time and careful consideration into what really matters to you before taking the plunge. When it comes to school marketing, you get what you pay for and it’s worth investing in a long-term partner, rather than a quick and cheap one off agency.
The team at Cleverbox are proud to be celebrating 20 years of vibrant and exciting school design. We would love to hear from you and help you start your journey to developing a powerful, memorable and successful school brand.
Call us on 0208 466 7222 or email [email protected] to find out if we’re the school design agency you’ve been looking for!
If you’re busy right now, pick a date that suits and we’ll call you instead.