Branding / Prospectus / WebsiteVisit Website
London East AP
The project commenced with branding development, working from the ground up to help the client establish their new name and creative direction.
Using the logo as a base, our creative team used bright, energetic solid block colours paired with a dark charcoal as a colour palette across the website and prospectus designs. Teamed with a contemporary font, this gave us a visual look and feel to take forward.
A larger page count on the prospectus allowed us to make a booklet that was both informative and engaging. Authenticy was critical, with a focus on real students and their experiences at LEAP.
The LEAP website showcases their powerful photography and provides visitors with a user friendly locations pannel, vacancies page and latest news.