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Marketing Portfolio

Project spotlight: Nexus School wayfinding signage

At Cleverbox, we spend a lot of time thinking about first impressions. For schools, that experience often begins well before anyone steps through the front door. From the moment parents, staff and visitors arrive on site, the layout, signage and general sense of arrival all help shape how welcoming and easy to navigate a school feels.

This recent project with Nexus School is a great example of how clear, well-considered signage can make a real difference. Delivered alongside a new website project that is due to launch soon, the brief focused on refreshing and updating the school’s signage so it better reflected the Nexus School brand, values and the way the site is used day to day.

About Nexus School’s environment

As Nexus School has grown and evolved, its physical site has changed too. Updates to the car park and surrounding external spaces meant that much of the existing signage was no longer doing its job properly. Directions were unclear, some signs pointed to places that no longer existed, and others simply weren’t in the right location. For parents and staff navigating the site every day, this created unnecessary confusion at what can already be a busy and sometimes pressured point in the day. It was clear that the signage needed a rethink.

The brief was straightforward. Nexus School wanted signage that was clear, easy to understand and genuinely helpful, while also feeling warm, welcoming and true to the school’s identity and values. At the same time, the school was working with us on a new website, so It was important that the physical environment kept pace with this work and reflected a more modern, joined-up interpretation of the Nexus School brand.

Alongside the design, the project was completed by our experienced installers, who worked with the school premises team to ensure a seamless finish on-site.

Our approach

As with all signage projects, we started by listening. We worked closely with the Nexus School team to understand how people move around the site, where questions tend to arise and which areas are under the most pressure during drop-off and collection times. This gave us a clear picture of where signage would have the greatest impact and how it needed to work in practice. Alongside this, we reviewed the school’s brand, colour palette and typography to ensure the new signage would feel like a natural extension of Nexus School, rather than something bolted on. Our focus throughout was simple: get the basics right first, then bring the school’s personality through.

A bold new front of school signage

One of the most noticeable outcomes of the project is the new signage to the front of the school. The main wall offered a real opportunity to create a strong sense of arrival. We introduced bold lettering and confident branding that clearly marks the entrance and immediately lets visitors know they are in the right place. This works in a number of ways. It helps visitors orient themselves, reinforces the school’s identity and sets a positive tone from the outset. The scale and clarity of the lettering make it easy to read from a distance, while the overall design feels modern, calm and welcoming.

Navigating a busy entranceway can be a headache, so our main goal here was blending clear functionality with the warmth of the school’s brand. We mapped out a new signage plan for the main car park to keep traffic flowing and then tied it all together with some bold branding at the main entrance. It’s amazing how much a fresh look can change the whole energy of the school entrance before you even walk through the doors.” – Dan Meeks, Account Manager

Celebrating school values through colour

One of my favourite elements of this project is how the school’s values have been brought to life across the front of the building. Rather than keeping values tucked away indoors, Nexus School wanted them to be visible, celebrated and part of the everyday environment. We worked with a vibrant colour palette to introduce warmth and energy, while still staying true to the wider brand.

We are really pleased with how the new signage has turned out and appreciate the care and thought that went into the design. The new signs at Nexus School captures not just our identity, but our values. The collaborative design process ensured that every element had meaning, and the finished result has enhanced both the visual environment and the sense of pride within our school community. It has already had a positive impact in helping pupils, families and visitors feel welcomed and oriented within our space.
Scott Jarred – Headteacher, Nexus School

Seeing the values displayed so clearly creates a strong sense of identity and purpose. They act as a daily reminder for pupils, staff and visitors alike, and help the building feel more human, expressive and connected to the school’s ethos.

Creating a coherent and consistent brand

Running the signage project alongside a new website build allowed us to think about the Nexus School experience as a whole. Parents might first encounter the school online before ever visiting in person, or they may already know the site well before exploring the website. Either way, consistency matters. When the visual language, tone and values feel aligned across physical and digital spaces, it builds confidence and trust.

The updated signage reflects the same modern, confident direction as the forthcoming website. Careful attention has been paid to typography, colour and overall feel, so that arriving on site feels like a natural continuation of the digital journey. When the new website launches, Nexus School will have a clear and cohesive brand presence both online and on site.

This project is a great example of how signage can be both practical and expressive. By addressing immediate wayfinding challenges and taking the opportunity to modernise the school’s visual identity, Nexus School now has an external environment that better supports its community and reflects what the school stands for.

If you would like to find out more about our signage work for schools or talk through a project of your own, please get in touch with the Cleverbox team.

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23 February 2026
Is your marketing actually driving sixth form admissions?
Marketing plays a bigger role in sixth form admissions than it did even a few years ago. Students have more choices, and decisions are increasingly shaped by how clearly a college presents itself as a place to study.

Most sixth forms are already doing marketing; the real question is whether that work is helping students move from interest to application.

In our experience, admissions challenges most often come down to clarity. Students want to understand quickly what a sixth form offers, what makes it different, and where it can take them next. If that story is inconsistent or buried, confidence drops and applications stall.

From activity to clarity

We often see colleges working hard across lots of channels, but without a clear admissions perspective running through everything. Effective marketing is about making it easier for students to understand their options and feel confident in choosing you.

That means focusing on what genuinely matters to students:
- clear course information
- visible pathways beyond sixth form
- a sense of culture
- reassurance that they will be supported to succeed.
For most students, your website is the centre of their decision-making. It’s where first impressions are formed, and comparisons are made.

Increasingly, students are also discovering sixth forms through AI-driven search and summaries. That makes clarity even more important. Clear structure, plain language, and accurate content ensure the right message is coming through wherever students are searching.

Marketing that supports decisions, not just awareness

The strongest admissions-led marketing makes the next step obvious. Whether that’s attending an open event, requesting information, or applying, students should be guided naturally and confidently through the journey.

When we work with sixth form colleges, our role is often to step in early, take a fresh look at what’s already in place, and help bring focus to the areas that will have the biggest impact on admissions. That work might involve a new website or a clearer prospectus, but the common thread is always the same – supporting applications, not just producing marketing materials.

We’ve seen this approach lead to stronger engagement, clearer decision-making, and increased student numbers across a range of sixth form projects.

A conversation, not a sales pitch

We’re currently meeting with sixth form colleges to talk through their admissions challenges and look honestly at how well their marketing is supporting recruitment. These conversations help us to understand what’s working and whether some focused support could make a difference ahead of future admissions windows.

If you’d find it helpful to step back and look at your marketing through an admissions lens, we’d be very happy to come in and have that conversation.

Interested in finding out more?

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12 February 2026
Independent school marketing: Starting the year on the front foot
Why acting early on your marketing puts you in a stronger position for the year ahead

For many independent schools, the start of the year brings a familiar set of decisions. How to prioritise activity, where to focus effort, and how to ensure marketing investment delivers genuine value for the school. As the sector becomes more competitive, marketing has to work harder – not in terms of volume, but in terms of clarity and storytelling. The emphasis shifts from ‘doing what has always been done’ to making sure time, energy, and budget are being used in the most effective way possible.

In that context, January to March can be a genuine opportunity. A chance to step back early, take stock of how the school is currently presenting itself, and make considered decisions about what needs to change, improve, or be sharpened. That early thinking lays the foundations which support admissions activity throughout the year. It creates space for better ideas, clearer priorities, and more joined-up work across everything from websites and online marketing to open events.

Schools who take this approach tend to get more out of their marketing, not because they spend more, but because they start earlier and think more carefully about what will have the greatest impact.

Parents are still choosing, but they’re choosing differently

Independent school admissions have always been competitive, but the way parents make decisions continues to evolve. They are more deliberate, more informed, and more careful about where they invest. That puts greater emphasis on marketing – on the narrative a school puts out into the world, how clearly it explains its offer, and how it presents what makes it distinctive.

In practical terms, that means marketing needs to support:
- consistent, high quality engagement with the school online
- open events that feel purposeful and well attended
- a steady flow of admissions enquiries throughout the year
This is not about spending more money; it is about making sure the way a school presents itself is clear and compelling. When schools continue to communicate in the same way year after year, particularly those built on strong tradition, there is a risk that the message feels stagnant rather than timeless. Tradition is a strength, but it needs to be expressed in a way that still feels relevant to modern families.

Taking time to review and refine that messaging allows schools to test whether their current approach is doing enough. It creates space to refresh how the story is told, without losing what makes a school special.

Early thinking leads to better outcomes, not just better ideas

There is a common misconception that marketing decisions start with outputs and work backwards from key moments such as open events. Websites, prospectuses, photography, and film are often picked up later in the year, driven by fixed dates rather than a joined-up plan. In reality, the most effective and efficient marketing starts much earlier than that.

Starting early allows schools to plan with intention rather than urgency; it helps manage budgets more carefully, ensures messaging is consistent from the beginning of the year and creates a clearer narrative that runs right through to recruitment and admissions windows.

That early thinking begins with understanding what already works, what no longer reflects the school as it is today, and where effort will have the greatest impact. Importantly, this is not just about what the marketing says, but where and how it appears. For some schools, that might involve rethinking their website or admissions materials. For others, it opens up conversations around visibility in places they have not previously considered, such as local advertising, transport routes, or the wider community.

By having these conversations early in the year, schools give themselves the space to explore ideas that genuinely differentiate them, rather than defaulting to familiar formats.

The important point is that when schools start this process early, creative work becomes more focused, more joined up, and more effective. Partnering with a creative agency from January onwards allows everything that follows to feel consistent and intentional, rather than marketing tone changing through the year once individual projects begin.

Why acting now can actually save time and money

One of the strongest arguments for starting early is control and consistency. When marketing decisions are left until later in the year, activity can naturally become more reactive as student recruitment windows approach. Schools may feel drawn back towards familiar approaches, simply because there is less time to explore alternatives or take a more considered view.

Starting earlier creates a different dynamic. It gives schools the space to plan properly, think through options, and make decisions with intent rather than urgency.

Taking time now allows schools to:
- phase work sensibly across the year
- avoid duplicating effort or reworking materials
- ensure every investment has a clear purpose
- prioritise what matters most and where it will have the biggest positive impact
- explore marketing options outside of the norm and refine a narrative that feels distinctive and true to the school
This is particularly important for business managers responsible for supporting admissions and parental engagement. Having the right conversations early in the year with an experienced marketing agency such as Cleverbox reduces wasted momentum later on and helps ensure marketing activity supports recruitment in an impactful and sustainable way.

What this looks like in practice:

St Albans School

St Michaels Prep School

Manchester Grammar School

A sensible moment to build momentum

Independent schools operate on a constant admissions cycle; tours often happen all year round, conversations with parents never really stop, and marketing is an ongoing process rather than a finished project. Starting these conversations early in the year gives schools the space to think clearly, plan sensibly, and move forward with confidence. It avoids rushed decisions later on and creates stronger foundations for the year ahead.

At Cleverbox, we work with independent schools across the full journey, from early assessment and direction through to delivery across websites, prospectuses, photography, film, signage, and admissions campaigns. Our role is to help schools make informed decisions and then bring those decisions to life in a way that supports growth.

If this feels like the right time to start a conversation about your 2026 marketing and beyond, please get in touch with us at Cleverbox. We would be very happy to support you and your school’s marketing efforts moving forward.

Interested in finding out more?

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16 January 2026
John Wallis Academy: Staff recruitment campaign 2025

Often, a school will assume that a ‘rebranding’ project has to be a step towards a long term goal – something that they need to invest in now to see future results in 12-18 months’ time. However, that is not always the case and the recent design and school marketing projects we have delivered to long-standing client The John Wallis Academy is a great example of how we can achieve instant impact within a few weeks of a brand relaunch.

The Context

The previous JWA brand was created by Cleverbox around five years ago and had served the school well as a strong foundation on which to build local recognition as a successful environment in which to teach and to learn. Within those five years the school had continued to attain a fantastic reputation for achievement, value added, as well as strong leadership and direction. The time to build the brand forwards and showcase its ambitions was perfect.

Initial conversations began in March 2025 and although we had agreed a long-term brand strategy to unveil in the September (more on that in a later post!) there was also a more pressing requirement. As with the whole education sector at present the need to appeal to and recruit the best staff is a key element of any schools success. Our consultancy sessions with the school underlined all that they had to offer staff, and the challenge now was for us communicate this with confidence to the right audience.

The Solution

Working closely with the academy leadership team we knew that September 2025 called for some confident marketing. Without being brash, we needed to re-emphasise the key messages and strategic intent of the school as well as injecting energy and momentum into the aesthetic. With that end goal agreed our team at Cleverbox were able to work backwards, creating a mini ten-week school recruitment campaign which not only advertised the school to potential staff, but teased the new brand and showed a school not prepared to sit back and rest on its current successes.

Sometimes the most impactful school marketing just requires a little outside-of-the-box thinking. By focusing this campaign on a short term goal whilst also having an awareness of the long term plans of the academy we were able to tailor our ideas to not only attract attention within a key recruitment window – but also begin to launch a re-energised brand that will take the school forward into the next five years.

– Daniel Clackett, Cleverbox MD

We challenged the school to distill its many ‘selling points’ into headline statements; we wanted the messaging to be powerful and memorable and, most importantly, we wanted them to fit on the side of a bus!

Gaining exposure throughout the local community was key to this school marketing campaign. We decided to elevate the messaging by advertising on key bus routes, both ‘SuperSides’ and rears of buses and around appropriate local bus stops. This was tied in with a short term social media campaign and a recruitment brochure targeted specifically for the audience we were looking to attract. The goal was to ensure the John Wallis brand was recognisable and tied directly to the specific campaign messaging.

The outcome was a real success, the campaign drove significant traffic to the ‘Careers’ section of the academy website with over 380 new users accessing the web address tied to this campaign in its initial week of launch. Website traffic to the overall site increased substantially too, with the recruitment content accounting for 10% of all user traffic throughout March and April and catapulting the Careers section of the site into the top three most visited pages.

Most importantly, all vacant positions were filled.

We are pleased to share that our recent recruitment campaign in partnership with Cleverbox was a resounding success.

This initiative marked a fresh and innovative approach for both our Academy and the wider local area, introducing a new style of advertising that strategically targeted locations with high footfall and potential candidates – whilst promoting the Academy as a whole to local areas in a high vision style. People do not expect you to be on the side of buses!

Sarah Williams, Academy Marketing Manager

If you would like to start a conversation around how expert school marketing and creative ideas can support your school or MAT ambitions, then please feel free to get in touch and arrange an initial video call.

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19 September 2025
Ellesmere College: School website design & photography

We’re pleased to introduce the vibrant school website design for Ellesmere College, a large SEN school on the outskirts of Leicester City.

This collaboration delivers elegant school website design, intuitive navigation, and integrated modules to align with the College’s aims in delivering key information to parents and reinforcing their identity.

A new era for Ellesmere College

Right from the start, Ellesmere set out with a bold but well-defined goal: A school website design that embodies Ellesmere College.

The refreshed site captures the distinctive character of Ellesmere, shaped by its values of respect, responsibility, independence, confidence, resilience, and teamwork. It celebrates the motto “Be your best, be happy, believe!” through rich visuals, dynamic storytelling, and immersive content. Visitors to the homepage are greeted by colourful images of the grounds, academic life, facilities, and the breadth of opportunities that reflect life at Ellesmere.

Working with Cleverbox was an absolute pleasure. They took the time to truly understand our needs and translated them into a brilliant design that exceeded our expectations.
Jo Marshall, Strategic Resources Manager

Simplifying Key Information

One of the project’s core aims was to streamline the pathway to key information for prospective families and the administrative team. The new website includes tools for policy management so that core information is efficiently managed, and clear calls-to-action clearly guide families to the information they require.

As well as the key policies, another important feature for the college was allowing parents to ‘put a face to the name’ of the skilled staff that care for their children everyday. The inclusion of a ‘meet the team’ style staff section, for staff at both locations, allows parents to learn all about the team at Ellesmere.

Professional Photography to capture college life

A standout feature of this project is the inclusion of professional photos by Cleverbox’s skilled Photographer. From classrooms and sensory rooms to wonderful shots of the grounds and the student & staff interactions, every shot was crafted to show the warmth of the community and the breadth of opportunity at Ellesmere. These images provide authenticity, energy, and a lasting first impression, ensuring the website reflects the daily life and ethos of the College.

Cleverbox’s service has been professional, responsive, and reliable throughout the entire process. Meeting every deadline without compromise and offering highly competitive pricing. We couldn’t be happier with the results and would wholeheartedly recommend you to anyone looking for a top-tier web development partner.”
Jo Marshall, Strategic Resources Manager

The launch of Ellesmere College’s new school website design marks the beginning of an exciting chapter for the school. The platform not only enhances how families engage with them but also celebrates the values and community that make Ellesmere unique.

Working with Ellesmere College on this project has been great. The new site reflects the school’s vibrancy and fantastic support they provide their students, and it’s rewarding to see how positively it has been received.
Dan Meeks, Account Manager at Cleverbox

If you are looking for SEN school website design & development, get in touch with our team today.

Interested in finding out more?

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17 September 2025
Project spotlight: Royal Russell School signage

We recently had the pleasure of completing a large-scale signage project for Royal Russell School, an independent day and boarding school in Surrey, designing and installing a series of premium monolith directional signs across the school. The brief was to create signage that not only offered clear wayfinding but also carried a sense of quality and prestige, in keeping with the school’s reputation.

To ensure the project was aligned with the school’s vision, our signage specialist, Dan Meeks, attended the site on several occasions, meeting with both the projects and marketing teams. These collaborative sessions helped refine the design so that the signage not only delivered on functionality but also respected the Royal Russell brand, blending seamlessly into the school environment without feeling out of place.

Clear signage is vital for schools like Royal Russell, particularly for parents and visitors who may be navigating the extensive school site for the first time. These monoliths provide reassurance, making it easy to find their way around with confidence. Seeing how well the signage has been received by staff, parents, and leadership has been hugely rewarding.”
– Dan Meeks, Account Manager & Signage Specialist

Our design team developed an approach that prioritised visibility, readability, and a clean prestigious look. Each boarding house is now clearly signposted and key entrance points provide clear directions for visitors, deliveries and lettings. Alongside the design, the project was completed by our experienced installers, who worked with the school premises team to ensure a seamless finish on-site.

We are extremely delighted with the outcome, from design to install. Please pass on our thanks to fitters Steve and Paul. They were an incredible install team, taking the time and care to help with every small detail of the job”.
-Danny O’Rourke, Project Officer at Royal Russell School

As we worked through the design process with the internal team at Royal Russell, we shared visual mock-ups of the signs and gathered their feedback along the way, before settling on the final wording and colours. The school wanted to step away a little from the burgundy shades of their current branding, leaning more into a fresher, modern navy palette with light grey accents that felt more fresh and welcoming.

The impact of the school signage transformation has been significant for the school, as Danny further explains:

A massive thanks to Dan at Cleverbox for his diligent and thorough work to support us in achieving the best outcome for our project. The Headmaster, Director of Operations & Finance, and all staff have all commented on the fantastic, clean, and professional signs now on site”.

Looking Ahead

This project marks the beginning of an exciting collaboration with Royal Russell. With Phase 2 already on the horizon, we’re looking forward to continuing to support the school with signage solutions at their site. Danny adds:

We can’t wait to begin Phase 2 of this ongoing partnership.”

This Royal Russell signage project highlights how carefully considered signage can make a real impact on a school environment. By combining strong design with practical wayfinding, the new monoliths not only improve navigation but also enhance the overall look of the school site for parents, visitors, as well as the staff and students.

Are you looking to transform your school site with signage that tells your story? Contact Cleverbox to book a free on site consultation and find out how we can help.

11 September 2025
Artificial intelligence in school marketing
Artificial Intelligence has been making headlines across the UK education sector for a while now, and not just in the classroom. At Cleverbox we work closely with schools all over the country, and we’re seeing school leaders and Marketing Managers turn to Artificial Intelligence to help them tell their stories, reach new families, and connect with their communities.

From bustling primary schools in Manchester, multi-academy trusts in London and Independent schools in rural Scotland, marketing teams all over the UK are discovering that Artificial Intelligence can transform how they reach prospective families, but as budgets tighten, parental expectations shift, and technology becomes a standard part of learning, some big questions are emerging:
- How can we actually use Artificial Intelligence in our school marketing?
- What are the potential downsides?
- Where does that essential human touch still fit in?
Schools are under pressure, but open to innovation

We know schools in the UK are under pressure. State schools face reduced per-pupil funding, forcing leaders to do more with less. Multi-academy trusts are seeking ways to stretch central budgets while delivering consistent messaging across dozens of schools. Even independent schools, long considered financially resilient are now dealing with a potential closures and drops in admissions.

Against this backdrop, Artificial Intelligence-powered tools promise efficiency and reach. Social media posts can be drafted in seconds. Prospectus and website copy can be tailored to specific audiences and having an automated system instantly reply to parent enquiries saves valuable admin time. It’s all about doing more with less, without sacrificing quality.

From Classrooms to Campaigns

Despite how it may feel sometimes, Artificial Intelligence didn’t arrive overnight. Its journey into the education sector, especially for marketing, mirrors its classroom adoption.
- In the early 2010’s, schools began experimenting with data analytics to understand enrolment patterns, predict performance and personalise learning pathways.
- By 2020, the pandemic accelerated digital communications in schools, pushing many marketing teams to adopt automation for newsletters, parental communication and delivery of lessons.
- The 2022 release of generative AI tools like ChatGPT made it possible for any staff member to create professional classroom content in seconds. The use of this tool began to become commonplace in schools, both for staff, and increasingly so for students.
- By 2024, government reports revealed that nearly half of UK teachers had used AI in some capacity in their classrooms, while students, especially in secondary schools, were using it as part of everyday learning.
- Today, in 2025, both the Department for Education and many education technology providers have been openly encouraging AI’s role in planning, feedback, and administration.
Now, these same tools are making their way into the school’s marketing and admissions offices!

Is it too good to be true?

There’s no doubt that Artificial Intelligence can be a game-changer for busy marketing teams. It can help you create content faster, run more targeted campaigns, and instantly use data to improve your strategy. But let’s be real, it’s not all smooth sailing.

Parents are rightly concerned about privacy, especially if their personal data is being fed into algorithms and some worry that Artificial Intelligence-generated content might feel cold or impersonal, eroding the trust that comes from real stories and personal interaction.
– Cleverbox Account Manager, Dan Meeks

Reputation is another concern. An Artificial Intelligence-drafted prospectus that contains factual errors or uses an overly generic tone can quickly undermine a school’s brand identity. And with search engine behaviour changing, parents increasingly getting “direct”. Artificial Intelligence-generated answers to queries about schools, rather than be directed to their website runs the risk of misinformation spreading. Parents are now asking AI assistants direct questions like “What’s the best primary school near me?” If your school’s website content isn’t optimised for these new “answer engines,” you could be missing out.

The most successful schools we’re working with aren’t replacing their marketing teams with Artificial Intelligence! Far from it… Instead, they’re using it as a tool to supercharge their creativity.

Finding the Balance: School Marketers + Artificial Intelligence
Think of Artificial Intelligence as a personal assistant. It can handle the first draft of an email, summarise a long report, or even generate ideas for a social media post. Then, you step in to add the warmth, the accuracy, and the unique tone of voice of your school. One way to stay on top of how Artificial Intelligence is being used in your marketing is to draft some sort of Artificial Intelligence ‘playbook’ or policy. These simple guides set clear rules for all staff:
- All Artificial Intelligence-generated content gets a human review before it goes live.
- No sensitive or personal data of parents or students is ever put into public Artificial Intelligence tools.
- Every piece of content must reflect the school’s core values.
Changing the way parents use search tools

Perhaps the most subtle but significant shift in recent years is how parents now search for school information. Instead of taking the time to research and view dozens of websites in the build-up to open events, many simply ask Artificial Intelligence-powered assistants questions like “What’s the best secondary school near me?” or “Which schools have the highest A Level results in Bristol?”

I swear as recently as yesterday I heard someone use the phrase ‘Just chat GPT it” rather than “Google it”. We are indeed living in different times!

The problem with these new Q&A models is if the Artificial Intelligence pulls from outdated or incomplete sources, schools can miss opportunities to appear in these answers. This is pushing marketing teams to optimise not just for Google search rankings, with traditional SEO but for Artificial Intelligence-powered ‘answer engines’ too, known as GEO (Generative Engine Optimisation).

What’s next: Is Artificial Intelligence the new normal?

In the next few years, Artificial Intelligence is likely to become a standard part of UK school marketing and will soon be as common as email or social media. The real winners will be the schools that master the art of blending AI tools with a genuine human voice. At Cleverbox, we’re dedicated to helping schools use these new tools to their full advantage. We’ll show you how it can be used to create engaging marketing campaigns, draft website and prospectus content, or even edit photography in order to tell your unique story and capture your audience’s attention.

While Artificial Intelligence can certainly save you valuable time on time consuming administrative tasks, it’s crucial not to lose the personal connection you have with your community. We believe in using Artificial Intelligence to enhance your message, not replace your voice, so that every interaction with parents, students, and staff still feels genuine and authentic. This way, marketing stays under your control and never deviates away from your core messages.

Interested in finding out more?

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5 September 2025
Yorkshire Causeway Trust rebrand

I’m really pleased to share the results of the Trust rebrand project recently delivered for the Yorkshire Causeway Schools Trust.

It was an incredibly fulfilling experience working with the senior team at YCST through this project. They are a fantastic, ambitious organisation and it’s been a pleasure helping them to create a school brand that will solidify their place in a competitive marketplace.

The real value in this project was through the consultancy stages, working with their team to better understand who they are as an organisation, their audience, challenges, strategic plans and the people within the Trust that help create such a difference.

What people say about you when you’re not in the room

I often explain to clients that their brand is “what people say about you when you’re not in the room” and this project was an exercise in understanding and emphasising all of the great things the Trust achieves, with greater clarity and confidence.

The logo itself is reflective of the ‘causeway’ being a safe passage to a destination. We purposely brightened and strengthened the colour palette and solidified the typography. This is a statement of intent from an ambitious Trust, rather than a quick logo fix – and I think the results are excellent.

A New Era for the Trust

The rebrand coincides with the ten-year anniversary of the Trust. In an ever-crowded sector Yorkshire Causeway needs to be able to communicate with authenticity, credibility and for all staff, students and parents within the Trust family to feel part of an ambitious, forward moving organisation.

If you’re a Multi-Academy Trust looking to refresh your brand identity, develop a new school website design, or create engaging marketing materials, Cleverbox is here to help. We also offer a free website and marketing review for Multi-Academy Trusts.

Get in touch with us today, we’re ready to collaborate and create something truly special.

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8 July 2025