Here at Cleverbox we are proud to showcase the recent website projects launched for The Kemnal Academies Trust.
As one of the largest Multi Academy Trusts in the UK, comprising 45 academies, our task was to design and launch a family of sites that not only ensured consistency across primary and secondary academies but also allowed for the management of content, such as policies, announcements and promotional banners, by the central team.
Delivering a project as comprehensive as this meant investing real time in the planning and rollout of sites as well as regular, open communications with the TKAT team. To ensure we could add as much value as possible within the scope of works we initially led a full ‘discovery’ process whereby the wider ambitions of the Trust could be discussed, meaning that the end results perfectly matched their longer-term strategy and objectives.
Our lead Account Manager for the project, Emily Morgan, underlines the importance of experienced and specialist project management:
From the very beginning, we made it a priority to establish strong, open dialogue built on regular project check-ins and a commitment to ensuring our whole team understood the vision and ambitions of the Multi Academy Trust both within and beyond the website project. This level of engagement was a key factor in the project’s success; we were able to act as an extension of the TKAT team, sharing ideas and innovations whilst navigating any potential pitfalls together.
Working with a Multi Academy Trust of this size meant factoring in the requirements of academies across all phases. With the work we have done to date, supporting over 1,000 schools in their website, marketing and recruitment initiatives we are perfectly placed to advise and engage with a wide range of school leaders to ensure they felt connected to the project and would become ambassadors for its outcomes.
Our Creative Director, Darren Pinner, adds:
The challenge of designing impactful marketing that works across a range of schools and audiences requires a specialist approach. The new TKAT sites give schools the flexibility to tailor some design elements to their specific requirements whilst also remaining true to the wider TKAT brand guideline. This is a perfect example of moving away from the one-size-fits-all framework and allowing schools to speak to their families through the website with authenticity on a school to parent level.
With any project of this nature the proof is always in the pudding and so we are pleased to share the thoughts of TKAT themselves:
Cleverbox created new websites for our 45 academies as well as our Trust; they exceeded our expectations, and the sites look fantastic across all devices. The Cleverbox team provided outstanding support throughout the process—always responsive, helpful, and genuinely invested in our success. Highly recommended!
Emily sums up her final thoughts upon completion of the project:
Knowing how proud the team at TKAT is of the final outcome makes all the hard work worthwhile, it’s a project I am personally very proud of and it stands as a great example of what can be achieved with clear communication and teamwork.
If you are planning on embarking on a new website project for your Multi Academy Trust please reach out to us here at Cleverbox and we would be happy to meet and discuss how our specialist approach can help you to deliver not only fantastic results, but a family of sites that work hard for your recruitment and growth plans as well as giving your schools something they can be truly proud of.
If you would like to arrange a meeting with one of our industry experts about an upcoming Multi Academy Trust project, contact us at https://www.cleverbox.co.uk/contact
Follow our LinkedIn, Instagram and X for more content!
Interested in finding out more?
See how Cleverbox can help you with your next project