Videography FAQs

Find out if Cleverbox’s school film & media services are right for you with answers to some of our most frequently asked questions.

What types of videos can you produce for our school?

We can produce a wide range of videos tailored to your needs. These include full promotional films that showcase your school’s ethos, facilities, curriculum, and community. We also offer virtual tours, which are ideal for prospective families who are unable to visit in person. For a more dynamic perspective of your grounds, we can incorporate drone footage, providing stunning aerial views of your architecture, sports grounds, and surrounding area. We also can include interviews or testimonials with staff and students to bring authenticity and personality to your video. If you are looking for something a little more unique, get in touch with us to discuss your ideas, or click here to view our film portfolio

How do you ensure filming is safe and non-disruptive on school grounds?

We work closely with school staff to ensure that filming is both safe and minimally disruptive. Filming schedules are planned in advance around the school timetable and any activities scheduled. Our crew members are DBS-checked, and have extensive experience working in schools and with children. We strictly follow safeguarding policies and health & safety protocols throughout the process.

What permissions or licenses are needed for drone filming?

Drone filming is subject to legal regulations, and we take full responsibility for ensuring compliance. Our drone operations are conducted by trained, insured pilots, so you can be confident that all legal and safety requirements are covered. If your school location is within close proximity to an airport, please be aware that drone footage may not be possible to include in your film.

How long is the typical promotional film?

We recommend your promotional film is around 2–3 minutes long, which is ideal for websites and social media platforms. We can also create shorter ‘highlight reel’ edits lasting between 15 and 30 seconds, perfect for social media use, and website headings, as well as longer versions of up to 5 minutes or more that can include interviews with staff and students. Learn more about our promotional films here

How long does the process take from start to finish?

The full process typically takes several weeks. Pre-production usually takes 1–2 weeks and includes planning and scheduling. Filming itself generally lasts between 1 and 2 days on-site depending on your package. The editing and delivery phase can take 2–3 weeks, depending on the complexity of the project and the number of interviews included. We’ll agree on a clear timeline with you at the start, and you’ll see edits of your film and have allowance for edits included.

Do I get a dedicated account manager to oversee my film project?

Absolutely! A dedicated account manager is your key to a smooth and personalised videography project. They’ll be your go-to person throughout the entire project, getting to know your specific needs, preferences, and goals. This ensures everything stays on track and reflects your vision. And what’s more, this supportive relationship continues even after your film is delivered.

Can we be involved in the planning and review process?

Absolutely. We encourage your involvement at all key stages. This includes planning the objectives, defining key messages and tone, supplying scripts or interview questions, and reviewing draft edits before final delivery. Our collaborative approach ensures the final video reflects your school’s unique voice.

How much does it cost to create a school promotional film and what is included?

Our pricing typically includes everything from pre-production planning and project management to professional filming onsite with a film crew using cameras and drones. It also covers editing, licensed music, basic graphics or subtitles, and the delivery of one main video along with optional versions formatted for your website and social media. We have a very clear choice of packages with costs for our video projects that can be found here

Do we need to get consent for students appearing on film?

Yes, we recommend that schools ensure parental consent is in place for any students who may appear in the video before the filming day. It’s also helpful to inform staff and students of the filming dates in advance.

Can we include interviews with staff or students?

Definitely. Interviews are one of the most effective ways to showcase the personality and spirit of your school community. We support you with interview planning, suggested questions, auto-cue if required (for Headteacher introductions) and multiple takes to ensure everyone feels confident and comfortable on film. If you wish to include staff and student interviews within your film, speak to one of our experts to choose the perfect package for you.

How can we use the final video?

Your finished video will be delivered in a format optimised for various uses, including your school website, virtual open days, YouTube, Vimeo, social media platforms like Instagram, Facebook, and X, as well as for use in email campaigns and newsletters. We can host the film for you online via our Vimeo account, allowing for easy sharing via embed codes and links for different platforms. We’re happy to advise you on how to best launch and promote the video for maximum reach and impact.

Can you accommodate our school’s branding and values?

Yes, we place great importance on reflecting your school’s identity. We take time to understand your vision, ethos, and any specific branding guidelines. This includes your preferred style, pacing, tone, colours, and logos, ensuring that the final film is fully aligned with your school’s look and feel.

We’re a Multi-Academy Trust, can we get a film made that includes multiple schools?

Absolutely. We work with Multi-Academy Trusts of all sizes, tailoring filming schedules across multiple school sites to capture the character and facilities of each. Our packages suit a range of budgets, and we can create a custom solution for your MAT designed to meet your trust’s goals.

Can Cleverbox help with my other school marketing needs?

We are a full service design and marketing agency with over 20 years of experience delivering a range of solutions for schools and Trusts. Whether you’re looking for a new school website, a new school prospectus, external signage to help with way finding, captivating wall art for your classrooms and corridors, or help with branding and logo design, Cleverbox have got it covered.