Helping schools strengthen their identity through rebranding is at the heart of what we do at Cleverbox, so partnering with St Wilfrid’s Sixth Form College has been an exciting and rewarding journey from start to finish. What began as a branding request quickly grew into a full-scale project covering design, digital development and print, bringing together everything we do best.
Building a Strong, Unified Brand
The first stage of the rebranding project was to develop a new logo for both the Trust and the Sixth Form. St Wilfrid’s were seeking something refreshed and modern, but still clearly connected to the long-established identity of the main academy. Our design team explored a range of concepts before creating a final logo that strikes the perfect balance between heritage and contemporary appeal.
The new brand now gives the Trust, the school and the Sixth Form a shared visual identity, something especially important as the organisation continues to grow and evolve.
Three New Websites Designed to Work Seamlessly
Once the branding was complete, we moved on to designing and building three fully bespoke websites for St Wilfrid’s Academy, St Wilfrid’s Sixth Form College and St Wilfrid’s Academy Trust.
Each website was crafted to be intuitive, user-friendly and visually consistent with the updated branding. Clear navigation, accessible layouts and strong design elements help ensure that students, parents, staff and prospective families can quickly find what they need.
By developing all three websites simultaneously, we were able to create a smooth and cohesive online presence, each site has its own purpose, but together they form a strong, unified digital identity.
A Fresh Sixth Form Prospectus
With the websites ready to launch, St Wilfrid’s approached us to design a new Sixth Form prospectus to complement the updated brand.
This prospectus pairs elegant layouts with premium colours, high-quality photography and a warm, welcoming style. It highlights the Sixth Form experience from every angle, its aspirations, its supportive culture and the opportunities available for students preparing for their next steps.
The finished piece feels modern, confident and aligned across every page with the new St Wilfrid’s brand.
Campaign Visuals to Support Ongoing Marketing
To complete the project, we also developed a set of marketing campaign visuals for St Wilfrid’s to use across digital platforms, transport advertising and print materials. These assets ensure they can continue promoting the Sixth Form with a consistent, recognisable and professional look.
A Project We’re Proud Of
Working with St Wilfrid’s has been a pleasure throughout the entire process. Their enthusiasm for the project made it easy to craft a brand and digital presence that reflects who they are and where they’re heading.
From logo development and website design to print and campaign materials, we’re proud to have supported every stage of this transformation. We look forward to seeing the new identity continue to grow and inspire the school community.
If you’re interested in refreshing your school branding, website or prospectus, get in touch with us today at team@cleverbox.co.uk or on 0208 466 7222.
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