Reinventing the School Prospectus: From Printed to Digital

A high-quality school prospectus is a staple item of any school marketing drive.

It is an excellent way to showcase the culture, curriculum and ambitions of your school to prospective students and families. Traditionally, school prospectuses are printed brochures that are handed out at open events or sent in welcome packs. Whilst this is still a core marketing piece for many schools, we have encouraged a recent shift towards a digital school prospectus alternative. 

There are several benefits to this, including the fact that digital prospectuses are more convenient, accessible, sustainable and significantly more economical. Digital prospectuses can also be more interactive than traditional print, with the inclusion of videos and animations which bring the brochure to life and create a memorable experience.  

Perhaps the biggest benefit is that digital prospectuses are generally a much more cost-effective solution for schools. With no printing expenses they can distributed for a fraction of the cost of paper copies, making them fantastic value for schools with limited budgets. Digital brochures are also much easier to update each year, without having to worry about out of date copies gathering dust in the cupboards! 

We recently created an online brochure for Maidstone Grammar School for Girls, designing a slick, accessible, engaging, and cost-effective solution for the school.  

A digital school prospectus is a great way to improve your school’s marketing and to give modern-day parents a completely different experience. If you are considering ‘going digital’ with your prospectus this year and want to transform your admissions process, contact us today Via our contact form. Alternatively, contact a school prospectus expert via email at team@cleverbox.co.uk, or call +44 (0)208 466 722, we’ll be happy to help kick-start your digital school prospectus.