The Advantages of Repurposing Your School’s Video Content

Using video as a marketing tool for your school is a tried and tested technique that provides a more engaging and stimulating visual experience.

And while video content requires time and investment to create, ultimately you get so much more than just a video. Repurposing video content is all the rage at the moment, with marketers cutting, chopping and finessing original video content, much like a fine summer salad. 

A shortened version of a longer video can feel like a brand new piece of content, extending the shelf life of your video. These shorter snippets can then be used across a variety of channels such as social media platforms, pages of your school’s website, or even at school events. 

So let’s get started and explore just how and where you can repurpose your school’s video content.

How to repurpose your school’s video content:

School Website

When creating a promotional video for your school, you will likely focus on different departments and subject areas. The best way of creating a promotional video is to gather a variety of snippets from each department and edit them together. These shorter snippets can be grouped and featured as a single video highlighting each subject department which can then be used on the subjects focus page on your school website.

Not only is this visually appealing and will add to the look and feel of the page, but it’s also great for your SEO too. Search algorithms are increasingly prioritising pages with video content with videos appearing in 55% of Google keyword searches.

Other Ways Of Using Video On Your School Website

• Short snippets for hero image backgrounds on feature pages
• Use interviews with the faculty to showcase a personal touch or use as a “meet the team” feature
• Cut out still images from the video to use as photos or backgrounds on site pages

Social Media

Key in modern marketing, social media works as the face and voice of your school to increase brand awareness and engagement within the education community. Video is a favoured form of content on social media platforms, and the most impactful way to captivate your audience and make a strong first impression. In fact, according to Sprout Social 93% of social media marketers say that video is a vital component of their strategy.

With the maximum length of a video on Twitter being 140 seconds, editing a longer video down into shorter snippets can be a great way of repurposing content. Shorter videos work well across all social platforms, instantly grabbing the viewers’ attention while also being more likely to keep them engaged. 

A shorter video highlighting your school’s sports facilities, for example, can be a great tool to use across social media platforms to highlight a focus area of the school. State-of-the-art facilities will be an instant attention grabber, increase engagement and ultimately enhance brand awareness.

Events

With school promo films being such a visually captivating marketing tool, they are perfect for use at events or in the build up to an event. Repurposing video content from your school promo film can be an effective and resourceful way of communicating your message at various events. Whether it be hosting a fundraising event where you require video content to display all your school has to offer, or you are hosting an event and want to highlight the facilities available.

Online Advertising

More and more schools are turning to online advertising to highlight their facilities and services. Simply put, online advertising for schools can span social media advertising as well as search engine optimisation (SEO) and pay per click (PPC). Across all of these avenues, video is a beneficial tool to maximise engagement and improve the effectiveness of your campaigns.

With 65% of people being visual learners according to Work Life, adding video content to an online advertising campaign improves engagement and helps a viewer retain key information. To prevent you from having to source or create new content, repurposing elements of your school’s promotional video, highlighting parts of your school can be the perfect way to boost your online advertising. 

Internally 

A final way of repurposing your school promo video is to use it within the school grounds. Schools possess a rich environment in which to host media content and repurposing your original promo video can unlock a host of opportunities. From using the video to welcome new members of the faculty, to hosting short snippets across TVs and displays around the school, using media produced within a familiar space is an effective way of upholding school values and enriching the school brand.

Why should you repurpose your school’s video content?

When so much time and effort has been put into creating your school’s promotional videos, it would be a shame to just use it for one purpose. Shortening clips and editing videos can result in very diverse pieces of content to be used across various channels. 

Reusing and repurposing content for various other uses extends the shelf life of the video and gives you more bang for your buck. It reduces the overall cost of creating new content and saves valuable time. 

When it comes to creating a school video, our highly skilled team ensures the content captured and created can be repurposed to be used in a variety of ways. We will support you through the initial planning and filming process, and can even provide help when it comes to figuring out how to repurpose that content. 

For more information on how we can work with you to successfully repurpose your school’s video content, get in touch today.