The Best Subjects To Showcase In Your School Promo Film

A professionally-produced school promo film promoting all your school has to offer is an innovative approach to marketing for schools.

A school’s best quality is its environment and the people in it; and that can’t be mimicked by imagery and text alone. A school promo film can depict this in an engaging and uplifting style.

It can be exciting getting staff, pupils and your school camera-ready, but preparation is key and knowing what exactly to include in the video can be tricky. With a host of incredible facilities, it can be tempting to show off everything, but sometimes narrowing down the focus can produce a more detailed and refined video. 

Subject focuses are a key component of a school promotional video. Centering the video around a subject or department can display a school’s top selling features. To help you select which subjects are the most suitable to showcase we have selected our top 5 areas to feature in your promotional video …

• Sport

Maybe starting with an obvious choice, sport offers dynamic and diverse visuals. From sports day to PE lessons to competitions against other schools, there are a number of group activities that can be showcased and allow you to highlight a sense of teamwork within the school community. Sport also evokes school pride in students and faculty and can result in passionate and proud individual interviews.

School sports facilities are also some of the most impressive aspects of a school, so focusing on the sports department is a strong way of illustrating this. For example, a clip of someone in a swimming pool is generally a highly effective addition to a promotional video as the sudden blue of the water will stand apart from other video footage, producing impactful results.

• Art

Already a visually exciting subject, art is something that lends itself well to being featured in a school promo film. Hosting a variety of colours and textures, video footage showcasing paintings, drawings, sculptures and any other work created by students will be an instant eye catcher. 

Students are often inspired and optimistic about art, so capturing them at work or even talking about art lessons generally results in positive, upbeat footage. Spanning around an art studio allows viewers to see the amazing facilities your school has to offer, and if filmed during a lesson can highlight interaction between staff and students, further conveying a school’s ethos. 

• Drama

A subject that requires groups of students interacting with each other, drama brings people out of their shells and can result in some highly animated footage. Drama lessons require a lot of student-teacher interaction and tend to bring lots of smiles and laughter, which lends itself nicely to the camera. 

Plays and performances are also captivating features that bring to light an array of facilities as well as allowing you to showcase costumes and set design. These can be impressive additions to a promotional video that can set your school apart.

• Music

Music performances are opportunities to capture a sense of community within a school. Hosting larger group events, music performances can be a great excuse to depict both students and parents enjoying the musical talent of students.

A wide selection of instruments is also a major selling point of a school, so video footage of the department can help showcase this as well as the facilities on offer. Again, music is a subject where students might come out of their shells more and find themselves being more emotive about the task they are undertaking. This is always well-received in a promotional video!

• Science

Science brings out some extremely interesting visuals! Experimentation with chemicals and bunsen burners are exciting for students, causing them to lend themselves well to the camera. The variety of equipment and facilities can be well highlighted within the science department, and will often form part of the more impressive elements in a school’s promotional video. 

As science requires detailed demonstrations from teachers and lots of interaction, it is a subject that is successful in conveying a school’s caring nature of its students where learning and development are well-nourished.

If 5 top subjects to spotlight in your school promo video wasn’t enough, we have one extra you might not have thought of…

• English

English is actually an interesting subject to showcase in your school’s promotional video. It is unexpected but leaves room to demonstrate a wide selection of your school’s facilities. For example, libraries are often some of the more impressive spaces in a school, and can be tied into a feature on the English department. In addition to this, a clip highlighting a diverse display of books on offer can really jump out to the viewer. It also leaves room for exploring group discussions with students and faculty members further exemplifying a school’s friendly and supportive community ethos.

Whether using it for enticing potential parents, welcoming new pupils or drawing in hopeful staff members, a school promo film is a highly effective way of helping your school stand out and highlighting what it has to offer, and can be a great addition to your marketing strategy. With some excellent past projects, we have a wealth of experience to help create highly professional, bespoke school promotional videos that demonstrate every school’s unique value and identity. 

For more information on how we can work with your school to create the best school promo film, get in touch today by filling out our contact form, or give us a call on 0208 466 7222.