Promoting Open Events On Your School Website

School websites are an excellent platform for promoting school open events.

With the ability to reach a large audience, it is an effective way to inform parents, students, and the community about the event. Below we have outlined some tips to effectively utilise your school website to promote your open days.

1. Create a dedicated page for the event –  The first step is to create a dedicated page on your school website that provides all the necessary information about the event. This page should include the date, time, location, and a brief description of the event. Make sure to use eye-catching graphics, images, and videos to grab the attention of the visitors.
   
2. Share the event on social media –  Social media platforms like Facebook, Twitter, and Instagram are great tools for promoting school open events. Share the link to the dedicated page of the event on all of your school’s social media platforms, and you could even create a unique hashtag for your event to share. Encourage your followers to share the event or post using the hashtag, increasing the reach of your event. You could even look into targeted advertising across these platforms using PPC campaigns. Speak to us if you would like a professionally designed advertisement to use.
   
3. Send email newsletters –  Email newsletters are an effective way to keep parents, students, and the community informed about upcoming events. Send a newsletter to all the subscribers of your school website’s mailing list, including the details of the event and a link to the dedicated page. Even mentioning these events in your existing correspondence to parents can increase your reach, as many existing parents may have friends or family with children who are also considering your school.
   
4. Utilise pop-ups and banners –  Pop-ups and banners on your school website are a great way to grab the attention of visitors. Speak to our support team about a small upgrade to your website, in which you can create eye-catching banners promoting the event to place on the homepage, Or advanced announcement pop-ups to display information about the event when visitors first land on your website.

5. Include testimonials and photos from past events  – Including testimonials and photos from previous events is an excellent way to showcase the success and enjoyment of past visitors to encourage parents/carers to attend the upcoming event. Use quotes from students, parents, and teachers that may have been gathered through feedback at the time, or even ask your current students what they remember liking most about the event and what made them choose your school. Be sure to include pictures that showcase all of the different activities of the event.
6. Use SEO best practices –  Make sure that your school website is optimised for search engines. Use keywords related to the event and make sure that the pages are easy to navigate. This will increase the chances of your school website appearing at the top of search engine results when people search for events in your area.

In conclusion, promoting your Open Days effectively on your school website can be a great way to reach a large audience. For any further advice or to speak to our team about possible upgrades for your website to really show off what makes your school special, contact us today. Email team@cleverbox.co.uk or call us on 0208 466 7222